Siderise is the first business in the UK to use international freight forwarder, FSEW’s, premium Greenflow service, allowing it to decarbonise its road and sea export route between its main passive fire protection manufacturing facility in Maesteg, Wales and Jebel Ali Port in Dubai, marking a major step in reducing the carbon footprint of its international freight operations.
As global experts in passive fire protection for the building envelope, Siderise’s cavity barriers and firestops are in high demand for projects around the world where project stakeholders are seeking to achieve best practice fire safety. To ensure these orders are fulfilled efficiently without increasing its carbon footprint, Siderise has partnered with FSEW, adopting its premium Greenflow service to achieve net zero emissions for the Maesteg-Jebel Ali Port portion of its exported products’ journey.
Between Maesteg and Southampton Port, products are transported using FSEW’s own zero-emission fleet of electric HGVs and bio-fuelled trucks, eliminating diesel-related greenhouse gas (GHG) emissions. The sea leg between Southampton and Jebel Ali is then subject to ‘carbon insetting’— an industry-centric audited programme where biofuel is purchased for use by marine vessels, helping to holistically reduce the impact of sea haulage.
To date, 14 containers have been delivered via this new process in less than two months. By using electric HGVs instead of diesel trucks, 2.45 tCO₂e of road transport emissions have been avoided, with only 0.36 tCO₂e generated, including indirect emissions from electricity generation. This, combined with 20 tCO₂e from sea freight fully neutralised through certified maritime insetting, brings the total emissions for the entire journey to net zero.
Sera Turkoglu, ESG Manager for Siderise Group, explained the impact of this new logistics approach:
“At the heart of our Planet ESG pillar is a commitment to tackling climate change by analysing and addressing our GHG emissions across our operations. However, as most of our carbon footprint falls under Scope 3 emissions, it is essential for us to act across our value chain.
That’s why we’ve partnered with FSEW to take a closer look at one of our most carbon-intensive trade routes. As the first business to sign up to FSEW’s innovative Greenflow service, the results speak for themselves. After just 14 shipments, we’re seeing how this collaboration enables significant emissions reductions and measurable progress in decarbonising our international freight.
The rollout of electric trucks has delivered benefits beyond cutting emissions, notably reducing noise pollution in Maesteg and surrounding areas. This shift is helping create a cleaner, quieter environment for our neighbours, and is a great example of how sustainable innovation can positively impact both communities and the climate.
Being the first company in the UK to take this step is a proud moment. It is strategic move toward reducing our indirect emissions and demonstrating that innovation and collaboration can accelerate the transition to a net zero future.”
Geoff Tomlinson, Managing Director and Founder of FSEW, added:
“One of the biggest and most difficult challenges for businesses is reducing Scope 3 GHG emissions, which often account for over 70% of a business’s total carbon footprint. We launched Greenflow to tackle this head on, leveraging advanced technologies, renewable energy and data-driven strategies to achieve measurable sustainability milestones while ensuring reliable and efficient freight operations.
Siderise has been an excellent partner to launch this scheme into the market. Equally passionate about great customer service and committed to emissions reduction, they have embraced new ways of approaching their freight needs, and we were thrilled to be able to optimise this service to meet their needs without additional costs. I look forward to seeing where our collaborations take us next.”
Further discussions are now underway to find solutions to decarbonise the route from Jebel Ali to Siderise Dubai site, as well as to optimise other export routes.
Learn more about Siderise and its ESG commitments.
Learn more about FSEW Greenflow.
About the Author
Dave Staddon - Publisher
Co-Founder of MDM Publishing Ltd. He has worked in fire publishing for close to 30 years. The company's portfolio includes International Fire Protection, International Fire Fighter, Asia Pacific Fire, Gulf Fire & UK Fire.
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