Quelfire has further expanded its team with the addition of Rebecca Croton as Content Marketing Executive.
As a result of the Grenfell tragedy, and subsequent review of building regulations, accuracy of information about construction products – especially those that are classed as ‘safety critical’ – has been brought to the forefront. To get ahead of regulations, schemes such as the CCPI and BSI Identify have been brought to existence to drive higher standards of product information and improve traceability in support of the Golden Thread of Information. Through these new schemes and upcoming regulations, the push for up-to-date and accurate information is imperative as the industry progresses in the right direction.
As face-to-face interactions became more infrequent during the pandemic and lockdowns, authentic and relatable content became more invaluable. Asking for regular customer feedback, Quelfire found that the demand for more educational content such as how-to guides, information about new tested details and background information on testing and certification has subsequently increased.
As a result of these trends, Quelfire aim to release more technical and educational content on a regular basis. Whilst they have a strong presence on LinkedIn, they hope to expand their profile on other platforms such as YouTube and industry publications. With the addition of Rebecca, this allows customers’ needs to be met whilst accommodating the growth of Quelfire and the demand for change.
Rebecca said: ‘I have always had a passion for writing and creating content, I studied English and Journalism at university, so I knew it was going to be something I would enjoy. It is great to see how passionate everyone is at Quelfire; it is a fun yet professional atmosphere.
‘I have never worked in the passive fire protection industry before, but I feel like I have learnt so much already. Even when you think you are not learning, you are! There has been a lot to take on board, but it has been very interesting as it is relevant to every single one of us. Particularly, I have enjoyed spending time with each member of ‘Team Orange’ to learn about their roles, how they play a part in fire safety and how I can assist them with future content.
‘During my first two days, I jumped into fire safety headfirst, at The Fire Safety Event. It was a great opportunity to learn from my colleagues and meet specialists in the industry, to hear about their typical challenges.’
Welcoming Rebecca, Quelfire’s Marketing Manager Timea Popovics said: ‘As a result of increased scrutiny over the accuracy of construction product information and requests from customers for more regular updates on new tested details, we were keen to focus more on content. We believe that it will be critical in building and maintaining connections and engagement with customers and other partners.
‘Rebecca will play a key role in keeping information about our solutions up-to-date and ensure it reaches our customers and all parties involved in firestopping. We are delighted to welcome Rebecca to Quelfire’s ‘Team Orange’ and look forward to encouraging her in the development of this important new role.’
At Quelfire, they believe that cultural change starts with sharing information based on facts. Through the increase of blogs, case studies, press releases and how-to videos, this allows Quelfire to continue educating the industry on fire safety and making sure the correct information is out there for all parties to access.
For more information: www.quelfire.co.uk
