Gary Craig has been appointed as Sales Director at global systems leader, Advanced, further strengthening its senior leadership team.
A well-known figure in the fire industry, Gary has spent the past 35 years in the sector with previous leadership positions at several key product manufacturers. In his most recent role as Global Sales Director at Johnson Controls, Gary was responsible for driving growth and customer engagement across multiple channels and brands.
In his new role at Advanced, Gary will be responsible for accelerating growth in both UK and international markets while maintaining the business’ core values and building upon its reputation as the preferred choice in fire alarm control and indicating equipment manufacturer.
Gary said: “Advanced’s track record within the industry for manufacturing and supplying high-performing, reliable and easy to use fire alarm control panels is second to none, and I am thrilled to be able to be able to join at a time when the business is enjoying such strong growth across both its UK and export markets. I look forward to building upon these foundations alongside the sales team, who all have a great breadth of knowledge and experience and are well respected by our customers, specifiers and end users.
“A key focus for me will also be the development of new markets and channels whilst constantly striving to enhance our customers’ experience at every touchpoint. Accelerated new product development and a focus on digital connectivity and cloud-based platforms will put Advanced in a strong position to leverage new technologies and remain at the forefront of our industry.”
In 2019, Advanced’s turnover increased by 20 per cent to £25million on the back of particularly strong growth in the UK, Europe, Asia Pacific and Australia.
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Advanced’s Managing Director, Pete Browitt, said: “Gary is an excellent addition to our leadership team and his appointment will, without doubt, bring value and momentum to the strategic direction of the business. His strong background in sales, coupled with his international focus and expertise will help take us to the next level in areas such as customer relations and our growth strategy.”
Advanced, owned by FTSE 100 company Halma PLC, protects a wide range of prestigious and high-profile sites across the globe – from London’s Shard to Abu Dhabi International Airport and Miami’s Sands Pointe development.
Halma is a global group of life-saving technology companies with a clear purpose to grow a safer, cleaner, healthier future for everyone, every day.
Advanced is a world leader in the development and manufacture of intelligent fire systems. Advanced’s reputation for performance, quality and ease of use see its products specified in locations around the world, from single-panel installations to large, multi-site networks. Advanced’s products include complete fire detection systems, multiprotocol fire panels, extinguishing control, fire paging and false alarm management systems.
For more information please visit: www.advancedco.com
