BAFE is delighted to announce the appointment of Nicci Turville as Marketing Executive for both BAFE (BAFE Limited) and FireQual (BAFE FireQual Ltd)
Nicci brings 20 years of marketing experience across a broad range of industries, including financial services, medical, manufacturing, leisure and tourism, and the food sector. Her diverse background has equipped her with the adaptability and strategic insight to navigate both technical and consumer-focused markets.
Throughout her career, Nicci has led and delivered integrated marketing campaigns across both traditional and digital platforms, with a strong emphasis on regulated environments and customer engagement.
At BAFE, Nicci will play a key role in driving new marketing initiatives, enhancing brand visibility and leading digital transformation, including growing industry understanding of how competency and qualifications make the sector safer.
“I am thrilled to be joining BAFE to contribute my skills and experience to such a vital industry,” said Nicci. “With a background in financial services and healthcare, I have seen firsthand the importance of regulation, trust, and clear communication. I look forward to applying this experience to support BAFE’s mission and to make a meaningful impact.”
Dr Justin Maltby-Smith, BAFE Group Chief Executive Officer, commented: “Nicci’s appointment comes at an exciting time for BAFE, and supports our ongoing commitment to promote third-party certification and raise the awareness of competency in the fire safety industry.”
vFor more information please visit: www.bafe.org.uk
About the Author

BAFE Fire Safety Register
The BAFE Fire Safety Register is the trusted independent register of quality fire safety organisations for the UK since 1984.
All BAFE registered organisations have been independently assessed to determine quality evidence of their competency to confidently deliver specific fire safety services.
BAFE develops schemes (based on defined quality standards and industry best practice) for fire safety organisations to achieve third-party certification. This provides independent evidence of their competency to offer specific fire safety services. BAFE has dedicated Scheme Technical Committees (Monitoring Groups) for each scheme which meet regularly to ensure they continue to support quality standards which represent the highest levels of competency and best practice within the industry.