Vox Ignis, the leading manufacturer of audio fire and safety systems, has launched its new brand identity as it enters its second decade of growth and product innovation.
The company was founded ten years ago, by a team recognised as market founders and innovators, with a mission to update the technology, performance and usability of voice alarm, emergency voice communication and assistance alarm systems. Vox Ignis’ approach has seen strong, repeated growth and the business has become well-known around the world for its novel solutions that deliver powerful features in designs that maximise ease of install, reliability and value.
The new brand arrives at an exciting time for the Vox Ignis team with the launch of two new product ranges, and growing export and OEM markets. The rebrand reflects the clarity of its approach across all aspects of its work, from its contribution to safety standards through product innovation and customer service to improved incident and emergency management.
Anthony Smith, managing director of Vox Ignis, said: “I am delighted to unveil our new brand. The last ten years have been hugely successful or us and 2025 sees us accelerate sales and promotion of two new systems, our Unicorn Voice PAVA; and AssistCallPro safety and assistance alarm product. The rebrand is not simply a refresh of our logos, it genuinely reflects our core values and what our customers repeatedly tell us: that our business and products are easier to deal with and ‘just make sense’.
The new brand is based around a development of the Vi logo. It retains and simplifies the Vi identity reflecting the company’s long heritage, developing it to emphasise the company’s integrated systems approach and sophisticated digital signal and alarm processing and transmission. The layout and typography are cleaner and modern. The new logo has been used to create wider brand identity, which better communicates Vox Ignis’ distinctive commitment to clarity, both as a company and across its systems offerings
Alongside the new logo, the company has adopted the strapline ‘Amplifying Safety Everywhere’ which reflects its mission to improve of occupant and building safety through the design and the manufacture and supply of innovative, high quality voice, audio, alarm and communication systems.
Vox Ignis has launched a new website and updated its core marcomms and technical assets and will transition to the new identity over the coming months. It will be unveiled at Intersec 2025 for Middle East and Asian export markets, and FSE 2025 for UK and European customers. Vox Ignis is a global specialist in voice alarm, emergency voice communication, and assistance call systems. Designed and manufactured in the UK and sold under the Vox Ignis and leading OEM brands worldwide, its products amplify the safety of millions of people and buildings every day. For more information, visit www.vox-ignis.com.
