Since January 2025, FireAngel, one of the UK’s leading manufacturers of smoke, heat and carbon monoxide alarms, has reinforced its commitment to wholesaler partners by introducing a dedicated Wholesaler Support Team.
Focused on building strong relationships and delivering tailored, trade customer-first support, the team works closely with branches across the UK to identify opportunities, share expertise, and drive sustainable growth together.
The team has been thoughtfully developed as part of FireAngel’s continued investment in providing dedicated, on-the-ground support to its valued wholesaler partners. Regional Account Managers, Beth Christmas, Lewy Fardon and Dan Grimsdell, bring extensive industry knowledge and a hands-on approach, working closely with customers to navigate evolving legislation, optimise stock availability and strengthen their fire safety offering in line with market demand.
FireAngel’s Regional Account Managers provide nationwide support to trade wholesale partners across the UK. The team has been appointed to provide proactive, on-the-ground support, whether wholesalers are looking to expand their product range, improve stock turnover or offer more informed advice to their own customers.
This initiative forms a key part of FireAngel’s wider customer support strategy, focused on delivering proactive, personalised support at every level. The launch also marks a significant step in FireAngel’s continued investment in its field-based sales operations and aligns with the company’s long-term strategy to simplify compliance and make fire safety more accessible across the supply chain.
Johan Keen, National Trade Sales Manager at FireAngel, said: “The formation of our dedicated Wholesaler Support Team reflects our focus on delivering a more hands-on, consultative approach for our valued wholesale partners. We want to ensure all our partners are not only stocking best-selling, regulation-compliant products, but also fully supported in driving growth and profitability to end-users.
“Our team is equipped with specialist knowledge of fire and CO safety technologies, including the latest in connected smoke, heat and CO alarms, and will be instrumental in helping trade customers stay ahead in a rapidly evolving market.”
For more information on FireAngel and its advanced range of fire and CO safety solutions, please visit www.fireangel.co.uk/trade.
About the Author
Fireangel Safety Technology
Since 1998 we’ve deployed over 80 million safety products, protecting over 25 million homes. As a trusted partner of UK Fire and Rescue Services since 2007, we pride ourselves on our product reliability and quality.
